Louis Pullen – How Grohe is shaping the future of shower design

InsightFeatures Tue 30th Apr 2024 by KBBFocus

Louis Pullen – How Grohe is shaping the future of shower design

Louis Pullen – How Grohe is shaping the future of shower design



Grohe Everstream has been designed to create the showering experience users expect but consuming as little water as possible – Louis Pullen, A&D leader for Grohe UK and Lixil EMENA, explains what this means for the sector.

Back in 2022, Grohe announced its Everstream water recycling shower concept and gave an insight into the future of showering. The Grohe Everstream represents a ground-breaking solution that addresses the significant water consumption in both domestic and commercial bathrooms, designed to create the showering experience users expect while consuming as little fresh water as possible. Through its innovative technology that recirculates and cleanses the same 4L of water via heaters, filters, and UV light, the Everstream provides a viable resource saving solution. 

In an era where global water usage outpaces population growth, the imperative for water conservation has never been more pressing. Architects, developers, and professionals shaping the buildings of tomorrow play a pivotal role in promoting efficient water usage for current and future communities, as does the industry collectively. While there is no single solution to these challenges, technology emerges as a beacon of hope, offering sustainable hygiene and sanitation solutions to address water scarcity in both residential and commercial settings alike.

The importance of sustainability in design cannot be overstated, especially within the bathroom where water is essential. Whether it's the integration of eco-conscious principles in new constructions or the renovation of existing structures, the drive towards sustainability is omnipresent. As innovation continues to redefine design standards and customer expectations, education and commitment become essential in driving tangible change.

With the launch of its first water-recycling shower, Grohe is revolutionising the showering experience while actively contributing to the conservation of water and energy resources.

The Everstream uses as little as a quarter of the water and a third of the energy required by traditional showers. By consuming as little as 30 litres of water compared to the average 120 litres of a conventional shower, it offers an overall water saving of up to 75% and reduces energy consumption by up to 65%. Through its innovative technology that recirculates and cleanses the same 4L of water via heaters, filters, and UV light the Everstream provides a viable resource saving solution for the future.

However, the success of such innovative solutions hinges not only on technological advancements but also on changing user behaviour. In a world accustomed to overconsumption, fostering a mindset of conservation requires a concerted effort. In a recent study conducted by YouGov on behalf of Grohe, it was found that 67% of those surveyed in the UK are worried about their environment impact while showering and bathing.

By providing users with the option to reduce water consumption without sacrificing comfort, products like the Everstream pave the way for guilt-free enjoyment while promoting sustainability.

Moreover, the Everstream's launch represents a broader industry trend towards water-saving and circularity. As manufacturers increasingly embrace environmental responsibility, innovations like the Everstream exemplify the potential for real-world impact. With its exclusive market launch slated for 2024, Grohe reaffirms its commitment to driving sustainable change within the industry.

The Everstream water-recycling shower stands as a testament to Grohe's dedication to innovation and sustainability. As we navigate an era of dwindling resources, solutions like the Everstream offer a glimpse into a more sustainable future—one where efficiency and luxury coexist harmoniously. By embracing such innovations, the industry moves one step closer to realising a world where every drop counts.

Tags: insight, features, louis pullen, grohe, showering

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