Smeg has recently realigned its Portofino range cooker collection, the brand’s most advanced, flagship range cooker collection, making it more attractive than ever before for kitchen studios.
Very much the heart of the home, range cookers excude presence in the kitchen, and whilst Portofino certainly does that, its also introduced the technology normally associated with high end built-in ranges, into the upmarket range cooking sector.
True to Smeg’s Italian origins, the contemporary Portofino collection integrates the style of its Ligurian harbour town namesake. Retailers and customers alike can go wild with stand out colour from olive green to a bold orange, a classic club , through to striking bright yellow or red. But don’t let the standout colour put you off if your scheme is more neutral, bestselling black, white, anthracite and stainless steel make up the collection.
Offering a robust yet refined build quality with 5 year parts and labour warranty, award winning Portofino offers pioneering 90cm and 120cm models, engineered to maximise cooking performance and conserve energy efficiency for a busy family or deserving home cook.
For 90cm models, choose between a single or double oven and a gas or induction hob to personalise the cooker to your individual kitchen preferences. Smeg’s spacious 120cm models offer a mixed fuel hob comprising of induction, gas and an electric teppanyaki plate for preparing delicious grilled dishes in the comfort of your own home.
Purchase Portofino with confidence and see the difference, like the soft open and close doors, cast iron supports. Cleaning is made easy thanks to easily removable glass either a Pyrolytic or a Vapor clean function.
Stuart Benson, Sales Director for Smeg said: “We are always looking for ways to support our retailers and our new pricing structure on Portofino coupled with the 5-year extended guarantee, will help introduce more consumers to the Portofino range. It is the only range cooker family in the industry to offer steam cooking, meat probe and pyro cleaning as well as an exciting mixed fuel hob with teppanyaki plate.”
Smeg are continuing to expand consumer awareness on the elegant Portofino aesthetic through Italian recipes, increased visibility on their website, and supporting social media content that provides matching cooker and hood inspiration for any kitchen design. For further information, contact your Regional Sales Manager.
A range of digital assets are also available for retailers to download and promote on their own online channels. For digital assets, contact marketing@smeguk.com.
Discover our full Portofino collection HERE.
