Franke Home Solutions, supplier of intelligent systems and solutions for domestic kitchens, is shining a spotlight on the kitchen with its 'The Great Stage' TV campaign, created by VML Italy. The 30-second commercial, celebrating the kitchen as a creative space, is now live on the main streaming platforms in the UK, including Prime Video, Netflix and Disney+, and will run for 4 weeks.
The brand-awareness campaign, aimed at cooking enthusiasts, is also running in France and Italy on the main streaming platforms. In the Netherlands, the ad will run on local streaming platform Videoland.
'The Great Stage' campaign depicts the Franke kitchen as the heart of the home, a space that allows for personal expression and memorable moments with loved ones in a functional, integrated and aesthetically pleasing setting.
The commercial immerses viewers in a vibrant setting where 2 protagonists, supported by a kitchen that meets all their needs, cook with passion and ease with guests enthusiastically taking part in the 'performance'. The campaign's tagline, 'A Great Performance Deserves a Great Stage', sums up the message: a Franke kitchen is the perfect stage for your love of cooking.
Gianluca Vigato, head of advertising & communication at Franke Home Solutions, said: "As part of a multi-channel communication strategy, our international TV campaign focuses on markets that are strategic for Franke, in which there is constantly growing interest in quality kitchens and design. In addition, investment in diverse platforms, including Prime Video, allows us to reach a diversified, but highly profiled audience. This will help us to showcase the innovation of our products as we address consumers who are increasingly demanding and attentive to current trends.”
The commercial, which can be viewed online on YouTube, will be in rotation in 'pre-roll' format on the main streaming platforms, with a particular focus on Prime Video where the placements will be in both 'pre-roll' and 'mid-roll'.
