Franke Home Solutions has launched its first ever pan-European brand campaign entitled The Great Stage, which puts the spotlight on the kitchen as the multifunctional headquarters of everyday life. Running across digital and print channels, the campaign recognises the resurgence of home cooking in post-pandemic times and shows how Franke’s home solutions can allow users to own their own culinary 'show' in the kitchen.
Central to the campaign is a hero film that celebrates cooking at home. It takes audiences on a day-in-the-life adventure of the protagonist, a cooking enthusiast, who is living his culinary creative capability to the fullest with the help of a Franke integrated system that includes a sink, tap, hood and cooking appliances – all part of the Mythos family. With the headline 'A Great Performance Deserves A Great Stage', Franke Home Solutions envisions the kitchen as a stage to show off cooking capabilities.
Franke Home Solutions, a division of the Franke Group, was formed following the merger of the Franke Kitchen Systems and Faber Hoods & Cooking Systems divisions in 2021. The launch of The Great Stage follows a newly unveiled corporate identity for the Franke Group, which has been rolled out globally across all divisions in recent weeks. The fresh and contemporary brand style can now be seen in the UK across a redeveloped website and updated communications channels.
Barbara Borra, president and CEO of Franke Home Solutions, said: “The resurgence of home cooking has elevated the importance of the kitchen territory to new heights – assuming the role of a key space for sharing, co-existing, and expressing one’s personality – and this outlook is here to stay. Residential kitchens have become fascinating stages for domestic 'cooking shows', and as an industry innovator Franke Home Solutions addresses this trend with an integrated system that unleashes the cooking creativity."