Middleby Residential has named Dominic Worsley as its new UK group MD, tasked with heading up its portfolio of luxury appliance brands which includes AGA, Rangemaster, Rayburn, La Cornue, Novy and Josper.
Worsley joins Middleby Residential from Nottinghamshire-based kitchen appliances brand CDA, where his leadership over the past 2 years helped drive significant market share growth in thesector.
He brings a wealth of experience in sales and marketing, having held key roles across various industries. As sales director at Groupe SEB, he successfully launched Tefal into major retailers including Tesco and Amazon. He later joined Disney as marketing director, where he leveraged its media assets to create impactful retail events for assets such as High School Musical and Toy Story 3, while also rejuvenating the Winnie the Pooh brand.
Returning to the kitchen industry, Worsley led Miele UK’s marketing and retail sales teams. His efforts in redefining the company’spremium experience contributed to growing its market share. Notably, he then became the first non-German to serve as Miele’s global marketing director.
Reflecting on his new role at Middleby Residential UK, Worsley said: “I’m hugely inspired by the heritage of the AGA Rangemaster brands, along with the other premium Middleby Residential brands and the passionate individuals I’ve met so far. The launch of stunning new products and models – coupled with more than 100 years of UK manufacturing legacy – presents a wealth of opportunity. I’m excited to work with teams across the business to uncover stories that can drive disruptive marketing and sales activities, boost growth and increase consumer interest in these truly iconic British andEuropean brands.”
Middleby Residential group president Najib Maalouf said: “It is customary for Middleby to promote from within, but in this instance the decision was taken to identify talent on the outside. Dominic has dealt with complex issues related to sales and marketing within the luxury brands market and we couldn’t be more thrilled to have him on board. He has an infectious passion for our portfolio of brands and his fresh perspective on how they can be developed furtherwill be invaluable.”
