Middleby Residential UK, the parent company of appliance brands such as Rangemaster, Aga, Rayburn, La Cornue, Novy and Viking, has launched a flagship showroom in Oundle, Northamptonshire.
The 3,000sq ft showroom now serves as the destination store for Middleby Residential’s premium AGA, La Cornue and Novy brands along with products from AGA Cookshop and the AGA Outdoors collection.
It also functions as a Novy Experience Centre, providing retailers and consumers the chance to explore a wide range of fully operational Novy appliances and gesture-controlled lighting models. These include the recently launched Easy 90 Prestige vented induction hob with rotary dial controls.
Outdoor cooking products from the AGA Outdoors collection, as well as from Kamado Joe and Josper, are also on display.
Najib Maalouf, global president of Middleby Residential Group, said: “Oundle sets the record for the number of Middleby brands in a UK store. It began as just an AGA shop and it now has six brands and 51 products. It’s more than just a store for the local catchment area. It serves as support for the sales for other marketing channels and a place for luxury brands such as La Cornue to bring clients, architects, and designers.”
Maalouf said that next would be an “experience-laden” store in London. “We have a unique collection of luxury brands with nothing comparable in high-end residential cooking. We want to properly tell our story and do this great portfolio justice.”
