Bathrooms to Love by PJH produces new range of POS material

To support its new Summer 2025 Collection, Bathrooms to Love by PJH has introduced a range of new point-of-sale materials, designed to help drive showroom sales and clearly communicate the brand’s credentials to the consumer.

Building on its range of POS promotional material, such as sample boards, swatches, stickers, tags, window vinyls and strut cards, Bathrooms to Love offers an enhanced choice of options to further support its stockist partners. In addition, following a recent subtle update to the Bathrooms to Love logo, the refreshed identity is now being rolled out across all point-of-sale items.   

The new Brassware Colour Swatch Pack features Matt Black, Brushed Brass, Brushed Bronze and Chrome finishes to help guide consumers through their buying journey. As wetrooms typically require a larger footprint, it’s not always practical to display all designs in store, which is why the new Wetroom Colour Swatch Pack – a compact and convenient A5 Booklet – is an ideal showroom tool. By showcasing all the profile finishes available for the RefleXion Iconix Wetroom Collection from Bathrooms to Love, consumers can compare metallic tones and textures to help co-ordinate bathroom designs.    

New Bathrooms to Love Brochure Holders and Acrylic Wall Plaques (in gold or white) now feature the enhanced logo, as well as new look Take-away A5 Range Cards (including the new 2025 products) and furniture Strut Cards. The full range of point-of-sale is free to qualifying customers and can be ordered via PJH’s Partners Portal for next-day delivery. 

Commented Sally Hough, multi-channel marketing manager, PJH: “We are committed to continuously investing in and developing our Bathrooms to Love brand in response to ongoing customer feedback and market trends. Providing targeted support at the point of sale is essential, and works in harmony with our other Bathrooms to Love sales tools, such as augmented reality, social media, product videos, website activity, brochures, and of course, our ‘First Choice’ customer service promise.”