Verona has strengthened its marketing team with four new appointments, recruited to drive the brand forward through innovative new product launches, strategic campaigns and improved support for retailers.
The first of the new hires is Jayne Adamson, who has been appointed as marketing manager to deliver all elements of marketing for the business, including product development and communications to support Verona’s strategy and its customers. Having been in the home improvements industry since 1998 and tiles since 2004, working for market leading brands including British Ceramic Tile, Jayne has an impressive record of managing marketing teams to deliver campaigns and brand strategy, all while supporting the design team and equipping retailers with the most effective selling tools.
William Fraser has been appointed as digital marketing executive to support the team with social, email and web. William has come from digital and e-commerce roles within security and lighting, helping to enhance user experience and drive online sales and is ready to look for new opportunities to benefit the rapidly evolving tile distributor.
Toni Giles also joins the team as marketing co-ordinator. Her role is to help support the wider team with product development, product management and marketing communications such as organising POS and room set photography. With 7 years experience in interiors, Toni has worked in B2C and B2B facing businesses, giving her the skillset to successfully communicate products to different markets.
Joining the team as graphic designer is Adam French, who will deliver a range of marketing collateral for digital and print.Adam’s responsibilities range from developing logos and brand guidelines for new collections, to designing in-store display concepts, exhibitions stand graphics, adverts, packaging, brochures, web banners and email templates. Having previously worked for PPG Industries (Johnstone’s & Leyland Paint) for the last 13 years, Adam brings a wealth of design knowledge with him as he swaps paint for tiles.
Katy Black, marketing director at Verona adds: “Despite the pandemic, the tile market has been performing well and that’s down to the number of homeowners looking to upgrade their living spaces as a result of spending more time at home. Multi-generational and multi-purpose living requirements have also had an impact, as wider families are occupying the same household and more people are now working remotely, therefore needing to adapt rooms into versatile co-living and working spaces.
“Following the demand, we knew we needed more hands on deck to help deliver the company growth and keep up with the needs of our customers. Through new trend led designs and more marketing support, we’re better suited than ever tosupport our retailers and keep them ahead of the curve when it comes to stylish surfaces.”
Pictured, clockwise from top left: William Fraser, Toni Giles, Adam French and Jayne Adamson.