Blanco creates holistic brand experience with new packaging design

Aligned with its new brand identity Blanco has revealed it is introducing a new streamlined packaging design worldwide. Blanco says that with this move, it is contributing to its brand appeal and quality perception and is providing consumers consistent and appealing packaging for their high-quality products. New products are already being delivered in the revised packaging, while the packaging for existing products is gradually being adapted to the new design.

Customers and consumers can easily navigate the new packaging thanks to the combination of the clearly visible brand name with the consistent ‘Part of a BLANCO UNIT’ lettering and printed product iconography. In addition, the overall graphic and colour design creates a high-quality impression and increases anticipation for the product inside. Another plus point is that only brown, recycled corrugated cardboard is used and only one printing ink is now used instead of 2. 

Moritz Brodmann, head of global packaging, said: "We have made a huge leap here. Previously, we had a hodgepodge of different materials, colours and prints for our packaging, which were also very elaborately redesigned again and again. Now we have a uniform solution that can be scaled and that appeals to customers and consumers much better. Our new packaging is a promise of quality, innovation and what makes our brand unique."