Euronics has announced that TV presenter Nick Knowles is leading its winter campaign again this year as the company promotes the benefits of buying locally from an independent electrical appliance retailer.
The promotional activity will include a 30-second TV ad and is supported by additional advertising and promotional content, appearing on TV and radio as well as in national newspapers, online and social media. The Euronics Winter Campaign launched on Christmas Eve 2021 and will run until 19th January 2022.
“We are delighted to have Nick Knowles front our Euronics campaign again this year,” says Steve Scogings, chairman of Combined Independents Holdings (CIH), the electrical buying group, which is part of Euronics, Europe's largest electrical buying group. “The focus of the campaign is on buying locally from an independent store that supports the local community. Euronics branches are embedded in the areas they service, offering expert advice and exceptional customer service. Nick shares these values as he has demonstrated in his role as our brand ambassador, and we are looking forward to sharing this message with the country over the coming months.”
In the main TV ad, Nick is seen in a kitchen setting, telling the story of how Euronics stores have provided local service for generations. The narrative plays out against a backdrop that shows Nick, having placed an order online for a new fridge-freezer from his local store, accepting delivery to the words, “Everything comes direct from your local store. Independent stores supporting local communities – just how it should be.”
In addition to this main feature, Nick has filmed shorter ads, alongside ‘documentary style’ pieces with store owners and audio ads for social media and radio exposure. Devised by award-winning advertising agency, Wordley Creative, the campaign was shot entirely on location, following COVID-safe guidelines.
“This campaign is a springboard for Euronics into 2022,” adds Scogings. “It will help us build awareness and reinforce our message of how important it is to buy locally from an independent store that supports the local community. It marks the beginning of an action-packed 2022 ahead.”