Abode has opened a new showroom at its headquarters in South Yorkshire in order to provide a setting for the manufacturer to showcase its latest products and technologies to its retail network. It is also intended to provide a suitable space for retailers to access training and understand the thinking behind new product developments. The showroom will also be accessible to Abode employees for training and marketing purposes.
With working displays, customers are able to not only see the products in real life rather than online or in a brochure, but also to see them in action. The manufacturer believes this will give them a greater understanding of how the various models work and their USPs, which will aid retailers in selling the products in their own showrooms.
“As well as being important as an area to showcase our latest products or a specific customer offer, the showroom has been developed to support a number of key objectives,” explained marketing manager Leanne Adamson.
“Importantly, the space will help us to deliver a consistent training package, including dedicated training days in the future, for our customers and staff, enabling us to impart key messages. Key stakeholders will be able to see operational products and varied displays to help them really understand the important elements of the Abode offer.
“With a good array of kitchen sinks, taps and Pronteau product on display we are confident this new resource will be a key tool for our customers and staff moving forward. From a marketing perspective the showroom is a great resource for us to produce high-quality video and photography assets, which ultimately our customers can benefit from too.”