Top management at Messe Frankfurt have said that they're hoping that the pandemic will end soon, allowing the company to return to its normal business activities and generate revenue.
The Messe Frankfurt executive board is said to be determined to restore the company to growth as soon as possible. Wolfgang Marzin, president and CEO of Messe Frankfurt, pictured, said: “To achieve this, we will be focussing entirely on profitable revenue drivers, which we will be able to operate and develop on our exhibition grounds without additional financial resources from our shareholders or other third parties.”
To this end, while the biennial bathroom trade fair ISH will remain unaffected, the management team have implemented a series of 'complementary measures' that were prepared during the months of downtime and which relate to the portfolio of events and supplementary services. For instance, Hypermotion is to be continued in a different form. The socially relevant issues relating to modern mobility concepts will be further developed as conference topics and will continue to make an important contribution to a social and specialist discourse in the future as well.
The Musikmesse Frankfurt trade fair will not be continued. This is because the structure of the market has changed so much that the event is no longer commercially viable. This does not affect the successful Music China, which contributes significant added value to the company.
Having taken the decision to streamline the portfolio and to realign elements such as the company’s media services – combined with a substantially expanded digital programme – Messe Frankfurt says it can now focus entirely on its profitable revenue drivers. It now intends to step up the marketing of its digital programme, secure new guest events for Frankfurt and 'devote itself to the future-oriented areas of sustainability and digitalisation'.
A spokesperson for the company added: "We are continuing to work flat out on the ISH event in 2023 and look forward to welcoming all exhibitors and visitors to our exhibition grounds from 13th to 17th March 2023."