Ideal Standard has launched Singular, a new approach to specification that brings together the company’s product knowledge and design services to enable customers to easily choose from thousands of products to create the right solution for their space. The new process means customers only need a single supplier and one dedicated point of contact, but will still have access to unlimited bathroom solutions from a complete range of product categories, including brassware, ceramics, furniture, bathing, showering and accessories.
Singular was specifically developed to streamline bathroom design and simplify the selection process, while still inspiring creativity. It enables customers – from architects and designers to retailers, tradespeople and end users – to create tailored, holistic bathroom designs whether it is for hotels, offices, public spaces, healthcare facilities or homes.
Roberto Palomba, chief design officer at Ideal Standard, said: “To me, Singular represents a toolkit, one which every designer can use to find components for the perfect bathroom. It allows you to combine products, adapted across different models, finishes and sizes, to result in multiple solutions that all have their own identity. Singular is Ideal Standard’s definition of creativity, giving people choice in a way that simplifies the entire process.”
Jan Peter Tewes, joint CEO, added: “Whether it’s a small project or 100 bathrooms, our practical advice, bespoke design service and highly experienced team ensures we can support every project, creating harmony with the visual continuity of our product ranges. This gives our customers the opportunity to explore unlimited solutions from our wide product portfolio – all with an easy selection process that’s completely joined up. It’s not only a faster and easier way to make decisions, but a more efficient way for customers to get the solution they need on time and on budget.”
