Mike Manders on the launch of new luxury bathroom brand Haddon

Former Lusso Stone MD Mike Manders and his son George have co-founded premium bathroom company Haddon – here he tells us about their vision for the new business.

Q: Tell us about Haddon – how did it start?
A: After growing Lusso from a small team and a valuation of £10m to a business valued at over £100 million, I felt that my journey had reached its natural conclusion. With an ambition to develop my own brand and a clear vision of how things could be improved, from company culture to systems, processes and technology, I set out to build something new. Haddon was born from that ambition. Together with my son George, we’ve invested significantly and worked tirelessly to create a brand that reflects our shared values and standards, with full control over every element of its development.

Q: What do the new collections consist of?
A: Our collections span the full spectrum of bathroom design, from modern to traditional aesthetics. We offer everything needed for a complete bathroom fit-out, including taps, showers, bathtubs, basins, mirrors, and vanity units. Every detail is considered to ensure style, function and enduring quality.

Q: What does Haddon offer designers?
A: We work closely with interior designers, architects, developers, and main contractors. Our focus is on building long-term partnerships, offering exclusive trade pricing and comprehensive project support. Each client benefits from a dedicated account manager who’s there to assist through every stage of the project.

Q: How’s business been going so far?
A: The response to Haddon has been exceptional. We’ve been able to offer highly competitive pricing without compromising on quality, which has helped us surpass all initial sales targets. We’re also expanding rapidly, launching new products weekly, with some particularly exciting additions set to appear on our site very soon – watch this space!

Q: What’s next in terms of product development?
A: Without revealing too much, we’re expanding the depth of our existing categories while also branching into new ones. Expect to see additions in homewares, architectural hardware, tiling, lighting, and more, all designed to complement our core bathroom collections.

Q: How about business development?
A: There’s a lot in the pipeline – but for now, we’re keeping details under wraps. Let’s just say there are some major developments on the horizon that we’re excited to share soon.

Q: In your view, what are the key elements that set Haddon apart?
A: At Haddon, we’ve built the brand around 4 core pillars:

• Luxury and high-end design
• Trust and operational efficiency
• Ethical business practices
• Competitive pricing without compromise

These values underpin everything we do, from product design to customer service.

Q: Where do you see the business being in 3 years’ time?
A: International expansion is a key part of our growth plan, alongside the introduction of physical showrooms – with locations and countries to be confirmed. I see Haddon becoming a respected and recognised brand globally, not just within the direct-to-consumer market, but also as a trusted supplier to leading hotels, resorts and luxury developments worldwide.