IFA is set to return to Berlin over five days from 2nd to 6th September 2022 as a full-scale live event, bringing together global leading brands across consumer electronics, home appliances, information technology and telecommunications. Messe Berlin and GFU Consumer & Home Electronics were forced to cancel 2021's event as a result of the emergence and rapid spread of COVID-19 variants, and the organisers say that this year's outing will provide a unique opportunity and platform for the worldwide industry to rebuild.
Jens Heithecker, IFA executive director, and executive vice president Messe Berlin Group, said: “Now it’s finally time to ‘get real’ and once again organise a full-size trade show at the grounds of Messe Berlin and in a city that is not only the capital of Europe’s largest consumer market, but evolved as a European media hub as well. Many leading global brands have already committed their participation. As of now, we register high demand for the IFA Fitness & Digital Health area and the Home Appliances section.”
Messe Berlin describes IFA as 'the world's most significant trade show for consumer and home electronics' and 'the main market place for key retailers, buyers, and experts from the industry' where most of the world's annual product innovations are unveiled, which are then made available to consumers in the year-end business. As before, the show concept will combine B2B and B2C elements, which makes it possible to showcase products and brands in an engaging context.