Scandinavian appliances manufacturer ASKO has announced its brand-new showroom will be opening in Stoke-on-Trent this spring following a six-figure investment in the space.
The showroom will be home to more than 50 products from ASKO’s UK portfolio, launched last year to consumers nationwide. Retailers and trade representatives will be able to access the space to see what the range has to offer, including the brand’s innovative Drying Cabinets, all-new built-in Craft cooking range and the Wine Climate Cabinet, which promises the perfect serve every time.
The new 3,000sq ft showroom is to be located in the Blythe Bridge area of Stoke-on-Trent, just 10 minutes away from the city centre. The dedicated space will provide a convenient place for retailers and buyers to come and see the products first-hand, speak to the ASKO sales teams and get a sense of what makes the latest ranges so special.
Stuart Wilson, ASKO’s national account manager, commented: “It’s incredibly exciting to be opening our first UK showroom in Stoke. We launched to the UK last year and customer feedback has already been incredibly positive.
“ASKO promises sleek, minimalist design paired with ultimate functionality, making our products some of the most premium on the market. We pride ourselves on the quality and longevity of our machines and can’t wait to show off our range at the new showroom.”