British shower manufacturer Aqualisa has been acquired by Fortune Brands from mid-market private equity firm LDC, and will 'complement' the company's existing impressive House of Rohl portfolio of luxury brands, which includes Victoria + Albert Baths, Perrin & Rowe, Shaws of Darwen and Riobel brassware.
Founded in 1977, Aqualisa is a designer, developer and producer of innovative shower products. The company prides itself on having invented the world’s first digital shower and is known for its commitment to innovation and new product development, particularly in the smart bathroom category. It will now form part of the Fortune Brands Water Innovations business unit, alongside the Moen brand and artisan brand offerings from the House of Rohl. According to Fortune Brands, the acquisition underscores its strategic focus on water management, connected products and global sustainability.
Mat Norris, CEO at Aqualisa, pictured, said: “Fortune Brands has a proven track record of investing in brands, innovation and people. As part of Fortune Brands, we are excited for how we can enhance our service to our customers, trade professionals, partners and consumers. Now, we will have even more opportunities to pursue our mission of sustainably innovating the ultimate shower experience for generations to come. I want to thank our team members, our customers, and our investors LDC for their dedication and support.”
“We are proactively positioning Fortune Brands for a future of increased brand and innovation strength and accelerated growth. With Aqualisa, we are gaining complementary brands and additional innovation capabilities, and we are advancing our key strategic focus on the super-charged categories in water. Aqualisa is a great fit within our business, and I look forward to what we will do together,” said Fortune Brands CEO, Nicholas Fink.
