Cevisama, the leading trade event for the Spanish ceramic tile sector, took place at Feria Valencia in Spain from 27th February to 3rd March – Emma Hedges was there to check out the key trends.
The annual 5-day trade fair where Spain's leading tile manufacturers showcase their latest products and innovations was back after an enforced Covid-related hiatus, and this year's edition was as vibrant as ever. It's a sector that's been brutally hit by rising energy costs, and in spite of an estimated 19.5% drop in visitor numbers compared to the last pre-pandemic show, organisers were feeling positive. A survey carried out among 50 of the 436 direct exhibitors revealed that 86% believed their presence at the show has generated high or very high sales expectations – certainly aisles were full and stands were buzzing, and everywhere you looked there was plenty of creativity on display.
5 KEY TILE TRENDS
1. STONE AGE
The dominant trend on most stands was the stone-effect tile – a look which homeowners are said to favour as a result of their renewed post-pandemic love of nature and all things natural. Large-format tiles mimicking stone, slate, earth and sand were everywhere, and many manufacturers were also using the pared-back stone aesthetic as a springboard to achieve something more decorative.
2. MIXING UP MARBLE
The drama of marble was being taken to the next level in original displays that were making the most of high contrast and using many marbles in one roomset, rather than just one. Large-format white tiles with dark veining were being placed alongside dark versions for an epic, sculptural look, while elsewhere smaller, graphic shapes were being mixed in.
3. AGEING GRACEFULLY
As in previous years, the distressed look was in evidence, but now there is a more subtle approach in play. Tiles emulating the naturally discoloured appearance of slightly oxidised metal and worn paint were bringing a warm, homely, almost 'rustic' feel to room sets, to appeal to post-Covid consumers seeking a similar effect in their living spaces.
4. NOSTALGIA
As part of our quest to create a welcoming feel in our interiors, it seems we've grown misty-eyed about the past. Different interpretations of the retro look were everywhere, with some products using the past as a reference and others embracing the imperfections of an 'aged' look. In addition, Francisco Segarra was back with another stunning vintage-inspired collection for Peronda.
5. WATCH THE BIRDIE
We've seen ceramic tiles successfully emulate wood, stone and metal, so why shouldn't they muscle in on the space occupied by wallpaper? Manufacturers have created an exciting array of décors, and stands were alive with hectic swirls, striking Art Deco motifs and mesmerising wave effects. In addition, a fondness for foliage was in evidence, and while tiles depicting lush jungle vegetation are not new, what is new is the arrival of exotic birds – think peacocks, toucans, parrots and birds of paradise. With homeowners dabbling in maximalism and taking a bolder approach to colour and pattern, these should go down a storm.
