Roper Rhodes has announced the launch of its new range of luxury baths, marking the brand's first category launch since 2007. The new collection is said by the company to be 'a testament to Roper Rhodes’ commitment to quality, design, and time-honoured craftsmanship'. The launch features a wide selection of luxury baths, including traditional and contemporary designs, freestanding and fitted, in a range of sizes to suit homes both small and spacious.
A highlight of the collection is said to be the Note range of baths, available in multiple sizes and including fitted, back-to-wall and corner bath options. A contemporary bath with wide appeal, Note offers form and function in equal measure. The quintessential claw foot, Widcombe pays homage to the original Victorian bath with all the benefits of contemporary quality and innovation. Completely customisable, customers can choose from four finishes of bath feet, in chrome, brushed brass, black or white, with additional accessory options. Available in freestanding and corner bath configurations. Finally, a stately Bateau bath, Harrow features a timeless, roll-top silhouette and a skirted finish, completing the brand's popular Harrow collection of sanitaryware. Available in two sizes, a standard 1600 and an opulent 1700 design.
Simon Taylor, marketing director at Roper Rhodes, said: "Whether through innovation or expansion, we are always striving to create products that best serve our retailers and the consumer market. The Bathing Collection not only adds to our strong multi-category offering but is a nod to our history in Bath and a celebration of over four decades of bathroom design."
The launch is supported by a comprehensive marketing campaign, including a dedicated Bathing Collection brochure and a suite of inspirational film and photography, all set against the backdrop of the Roman Baths in Bath.
Pictured is the Widcombe single-ended Slipper Bath.
