CGI and software development company Pikcells has launched Onfigr, which it describes as ‘a new standard of photorealistic 360° and 3D visualisers for customers within the KBB, home interiors and property development sector’.
Pikcells says Onfigr was developed to make it faster and easier to quote for new projects and to ‘bridge the gap in the marketplace for photorealistic visualisers that truly reflect the original concepts of the interior design community’. Offering a comprehensive range of core features, Onfigr is designed to help with sales performance, analytics, and content management so users can deliver the concept phase with even more accuracy.
Craig Rothwell, business development director at Onfigr, said: “We live in an increasingly visual age and so it has become a huge challenge for the interior design industry to sell a ‘lifestyle’ complete with high-quality products using low-quality visuals. If we consider the retail space, then huge importance is placed on the staging and styling of product displays in order to create an elevated user experience. By having the support of a 3D design space that resides online, you’re in a much better position to serve each customer before they even step into your showroom.
As personalisation remains the backbone of the KBB industry and wider middle market, we are finding that more consumers are demanding a higher degree of visual product presentation. In fact, our research states that people are 10 times more likely to use a visualiser over a complicated planning tool and this is echoed in the latest survey from McKinsey, which reports that 71% expect companies to deliver personalised interactions and those that don’t, frustrate up to 76% of new customers.”
Onfigr room categories include kitchens, bedrooms, bathrooms, living room furniture, fixtures & fittings, tiling, flooring, paint & wallpaper, and hard landscaping.
Onfigr has two custom packages on offer: Onfigr Standard, which provides up to 1 million visuals per month and Onfigr Enterprise, offering 1 million plus visuals per month.
Core features include lightning fast 360° configuration, custom UI design and branding, photorealistic visuals, trend presets, a call to action where you can save designs, fully responsive and compatibility on all devices and browsers, analytics & more!
Richard Benson, co-founder of Onfigr, said: “We believe that sustainable product delivery is essential and if we can accelerate the design process from initial enquiry right through to concept and completion, you will be able to streamline your customers journey at every stage. By preselecting options and creating an interactive and collaborative design process, you’ll also be appealing to next gen consumers who are known to enjoy a more gamified buying experience. Given the latest reports say that the UK construction and design software market is projected to grow by 3.90% in 2023-2028, we want to make sure we’re offering the best and most complete set of visual design tools available on the market.”
