A new marketing campaign is to be rolled out across the UK and Europe to promote the Unified Water Label (UWL) and increase market representation. The campaign is entitled ‘PLUG’ and based around a slogan of #dontforgettheplug, and includes key messages to promote the benefits of supporting the Unified Water Label – as seen here:
Promote the benefits of reducing water wastage
Link water, energy and carbon issues
Understand how much water is used
Gain from commercial advantage
Yvonne Orgill UWLA MD said: “The campaign will highlight that there is no single solution to creating change and driving forward the water efficiency agenda. It will demonstrate that the Unified Water Label plays a pivotal role in educating, and is part of a collaboration of working together with all sectors of the industry.
“The campaign is based around a comprehensive communication plan that will begin immediately in the UK and be rolled out via National Associations and partners across the EU next year.
“We have a unique opportunity to come together and take advantage of an increased awareness of the green agenda, and a drive by governments to support carbon reduction programmes, to aid economic recovery.”
Marketing collateral is available for anyone that wishes to support the campaign. To find out more, email orgill@europeanbathroomforum.eu for further information.
