Scandinavian appliance brand, ASKO, has appointed Ben Day as the new key account manager with a focus on kitchen retail. In the pivotal role, Ben will lead on brand development in the existing independent and national kitchen studio channel, while also focusing on expanding distribution through new retail partners and kitchen channel distributors.
With a rich background in the industry, Ben brings a wealth of experience to ASKO, having held key positions at renowned brands such as Electrolux, Fisher & Paykel, Whirlpool, Hoover Candy, and BSH. In addition to this, Ben has worked as a consultant in the kitchen industry, advising retailers and showrooms on strategies to enhance and grow their kitchen business.
Commenting on his new role, Ben said: “I’m thrilled to be part of team ASKO during this exciting phase of the brand’s development. It presents an exciting opportunity to grow a fantastic brand within the UK kitchen retailers collaboratively, which has always been an important goal and value of mine. At ASKO, our approach is not about dictating to potential customers or telling them how to run their business; instead, we aim to become true showroom partners for them. I’ve only been at ASKO a short time, but I already feel a strong passion for the brand and recognise the hard work the team is putting in. We are all dedicated to ensuring it’s a success for our customers.”
