Franke has launched the Maris Water Hub, its next generation instant boiling water tap that the company says integrates the features and benefits most favoured by consumers into a single, brand new model, which is set to be showcased at KBB Birmingham in March.
Maris Water Hub features user-friendly operation with a rotatable push-knob, safety shut-off, choice of mechanical or electronic mode, premium PRO-M filter cartridge, ECO-cartridge offering 50% water-saving and a compact space-saving stainless steel boiler unit in 4L or 7L options. Reflecting consumer design preferences, the Maris Water Hub is initially available in Chrome, Decor Steel and Matt Black and in the best-selling J spout style.
There is a choice of 3-in-1 mechanical and 3-in-1 electronic options with the latter offering an opportunity for consumers to elevate to 4-in-1 functionality with cold filtered water by purchasing the optional filtration kit. All models feature the company’s PRO-M filter cartridge that purifies water and retains healthy minerals, while reducing limescale to protect the longevity of the tank.
The Maris Water Hub carries a 2-year warranty and customers can sign up for the annual maintenance service from Franke’s nationwide Field Service Team.
As part of this range development, Franke will phase out its current Minerva and Omni tap ranges by 1st March. They will continue to be warrantied and fully supported ongoing by the UK’s Customer Service Team and Field Service Team of engineers.
Says Jo Sargent, sales and marketing director at Franke UK: “Market research increasingly shows that today’s consumer wants multiple functionality from a single product that will offer assured performance, while also being discreet and stylish. They are also conscious of water and energy saving. Open plan living calls for products to be function-rich but designed in a pared-back and integrated footprint – less definitely being more. With Water Hub, we have brought all the best aspects together to hit a market sweet spot for quality, design and price that will appeal to the wide audience of customers who covet an instant boiling water tap. Market penetration of instant boiling water taps still remains very low, with less than 10% of the population in the UK owning one, and Maris Water Hub is a product that we believe retailers can cut through with and capitalise on sales opportunities.”
