Dramatic Changes in the Surface Industry

InsightFeatures Sun 19th May 2024 by Sponsored

Dramatic Changes in the Surface Industry  Sponsored

Dramatic Changes in the Surface Industry

The landscape of the surface industry is undergoing a profound transformation. Today, both kitchen designers and consumers are prioritising trusted brands and materials alongside sustainability, more than ever before and this shift is reshaping consumer behaviour. The market offers a plethora of engineered stones and assuming they're all equal is dangerous. Gone are the days when any generic material would suffice (the future demands transparency in provenance, trustworthiness, and sustainability practices).


Caesarstone were the pioneers of quartz surfaces back in the 1980s and over the following four decades we proceeded to push the boundaries of design and material technology. Think back to quartz in the 1990s, it was identifiable by the bold colours and prominent sparkly flecks. In the 2010s, Caesarstone were the first to introduce surfaces that were designed with natural stone as the core source of inspiration, crafting designs that embodied the opulence of white marble with none of the maintenance issues. 

Since then, we have continued to innovate with new collections such as our Metropolitan Collection, a range of textured surfaces inspired by concrete and urban materials, an inimitable collection to this day. The launch of our inaugural Porcelain collection in 2022, showcased our first venture into new material categories. The resounding success of our Porcelain collection is largely down to the beautiful, bold designs, underpinned by the decades of surface industry experience which ensured we delivered our valued customers a robust, high-quality range of surfaces from the outset. 

Our most recent launch, The Time Collection saw the introduction of ten new products, 7 additional Porcelain colours, but perhaps, most interestingly, three new Mineral Surfaces. These surfaces are our latest innovation and drive the industry to a new place, marking a pivotal moment in surface design. Utilizing our unparalleled expertise and advanced technology, we have blended minerals including Feldspar and Quartz with recycled elements to create surfaces that excel in both performance and sustainability. With up to 40% recycled material content and reduced crystalline silica levels, these surfaces offer a safe, durable, and eco-conscious alternative to quartz. 

Our three new Mineral Surfaces, 5310 Brillianza, 5113 Solenna, and 5140 Dreamy Carrara embody the timeless beauty of stone with a modern twist. However, in addition to the Time Collection, we have also transitioned 27 stocked quartz products to Mineral Surfaces in our UK portfolio, with the aim to progressively transition more designs to low-silica alternatives, reflecting our dedication to sustainability and the surface industry as a whole.

Our continued confidence in all our products is easily identifiable by our Lifetime Warranty (across Quartz, Porcelain and Mineral Surfaces) and our commitment to transparency, evidenced through the plethora of information readily available on our website. From Declare label certification through to EPD and ESG reports, we ensure that our customers can access important data pertaining to material provenance via the click of a few buttons. 

Furthermore, we recognise the importance of exceptional service, and as a result have made a series of internal changes to enhance our offerings to the KBB market and ensure our customers find us easy to work with and supportive of their business needs.  

As the surface industry evolves, Caesarstone remains at the forefront, setting new standards for design, sustainability, safety, and customer service. Our new Mineral Surfaces, highlight our dedication to providing our customers and end-consumers with the best products available for all their worktop needs. 

Click here to view our mineral surfaces 

For more information contact: info@caesarstone.co.uk

Tags: insight, features, surfaces, caesarstone, kitchens

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