TKC has relaunched its Jigsaw kitchen brochure featuring a host of new products including Rydal grained narrow frame Shaker and the Contour in-frame effect collection, together with a total rebranding designed to reflect the values of the popular complete kitchens range. The new branding has been unveiled across all retailer support materials including the new brochure and price list, POS and merchandise.
The 200-page brochure, available now, has been completely redesigned with a new logo. The redesign simplifies the extensive product choice for retailers and consumers, using categorised sections and new icons to aid decision making, while also providing on-point design inspiration for all consumer tastes.
The Jigsaw offer includes 60 stocked door ranges, spanning contemporary handleless designs, slab doors, classic contemporary Shaker, 36 paint-to-order shades and a bespoke colour service ensuring customers never lose a sale on colour. Storage options and a comprehensive selection of handles, sinks, taps, lighting and other accessories, enable retailers to simplify their buying from a single source.
Accompanying the new Jigsaw brochure is a redesigned price list, which has doubled in size to accommodate the increased number of SKUs available through Jigsaw. Additionally, TKC has provided a personalised service for customers featuring their own business information to enhance brand recognition and provide them with a personalised, professional sales tool, the service had a record uptake this year.
Neil Taggart, marketing manager for TKC, commented: "We reviewed our position after entering the complete kitchen market 5 years ago and have naturally learned a lot. While Jigsaw still offers the best value for money on the market, we recognise that our product quality and specification are exceptionally high and wanted our marketing literature to reflect that. The revamped brochure and price list make it easier for consumers and retailers to explore our extensive range and make informed decisions. We’ve had great feedback which we’re naturally delighted with."
