Benchmarx launches ‘Paint to Order’ range to help meet growing demand

Benchmarx, supplier of kitchens and joinery products and part of the Travis Perkins Group, has launched its new ‘Paint to Order’ kitchen range – giving trade professionals a broader palette of on-trend colour options to offer their customers. Rolling out this summer across Benchmarx’s 130+ UK branches, the new service is designed to help the trade respond to rising customer demand for personalised finishes – while still working within the practical constraints of trade timelines and installation standards.

The new offer includes a curated range of 26 high-demand colours, selected to reflect current market trends and allow installers to bring added design value to their customers without complicating the specification or ordering process.

Drew Fleet, head of kitchens & joinery, said: “Paint to Order gives our trade customers more scope to win business by offering a tailored solution – without compromising on the speed, fit quality or support they expect from Benchmarx. It’s about enabling the trade to compete in a space that’s increasingly design-led.”

With centralised colour finishing, Benchmarx ensures consistency in quality and colour match, supported by:

• A streamlined ordering process via branch or design team
• Full access to technical and design support
• Reliable lead times and nationwide supply through Benchmarx’s established logistics network
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Whether quoting on a full kitchen project or looking to upsell to a more bespoke finish, Benchmarx says Paint to Order gives fitters the competitive edge – combining design flexibility with the speed and service required on site.