PJH has announced the expansion of its innovative Augmented Reality (AR) feature, designed to transform the way consumers and retailers interact with its Bathrooms to Love (BTL) collection. With AR technology, creating a dream bathroom has never been easier, allowing users to visualise how Bathrooms to Love products will look and fit in their own spaces.
Sally Hough, multi-channel marketing manager at PJH, said: “With Augmented Reality, imagination becomes reality. Customers can now visualise their dream bathrooms with greater confidence and ease. AR is not only an innovative design tool for consumers but also an additional sales driver for our stockists allowing them to showcase products they may not have space to display. This feature embodies our commitment to enhancing the buying journey while supporting our valued retail partners with cutting-edge technology.”
The popularity of AR as a design tool has driven PJH to invest significantly in this technology. Now, almost all products in the Autumn/Winter Bathrooms to Love Collection are equipped with QR codes, enabling users to bring their ideas to life through detailed product videos or immersive AR visualisation.
Seamlessly integrated into the PJH Partners Portal, in-store POS materials, and the Bathrooms to Love website, the AR experience ensures customers can engage with it wherever they are, whether browsing online or exploring a showroom. In-store, customers can scan QR codes on POS displays to visualise how a product might look in their bathroom before making a purchase, enhancing customer engagement and ultimately driving sales. This allows customers to directly access information on only the products they are interested in, offering a more tailored approach to individual needs while also supporting environmental sustainability by minimising printed materials.
The process is straightforward: customers simply look for the AR icon next to a product, scan the QR code with a smartphone, or click the button if browsing online. The product will then overlay onto the existing room, offering an accurate representation of its size, colour, and fit. Users can explore every detail of the product, zoom in, rotate it, and even switch between different colour options, ensuring it complements their space perfectly.
