Callerton recently joined forces with Blum UK to host an exclusive event at the Blum Experience Centre in Milton Keynes this month, centred around collaboration and understanding. The 2-part event brought together leading kitchen specialists, Callerton’s retailers, and key partners. The afternoon session provided an interactive experience, offering insights into kitchen innovation, the Willow Family Kitchen project, and the launch of Callerton’s ‘Right 1st Time’ initiative. The day concluded with a relaxed evening function, with speeches, wine tasting, and a fine dining experience.
At the heart of the event was the official launch of Callerton’s take on the Blum Experience and ‘Right 1st Time’ – a training initiative hosted at the Blum Experience Centre. Developed to empower kitchen specialists, this programme aims to equip Callerton’s retailer network with practical tools, expert insights, and industry best practices, and help professionals reduce errors, streamline processes, and drive profitability.
James Herriot, founding director of Callerton, said: “For nearly 3 decades, Callerton and Blum have worked hand-in-hand to innovate and inspire. This latest venture not only celebrates our shared history but looks ahead to a future full of opportunities.”
With an original brief from Blum to create an inspirational space, accessible for all, which offers a solution to everyday problems, the event provided a first look at the Willow Family Kitchen. A stunning multi-generational project that embodies innovative design and functionality, Callerton and Blum successfully developed a kitchen that showcases state-of-the-art storage solutions, accessibility features and design-led ingenuity.
David Knaggs, Callerton’s marketing manager, said: “The Willow Family Kitchen is more than a design – it’s a testament to what collaboration can achieve. By working with Blum, we’ve created a space that balances style, function, and affordability while catering to the unique needs of a multi-generational family.”
Krystyna Threlfall, marketing manager for Blum UK, added: “The Blum Experience Centre is a space we’re incredibly proud to share with our partners and customers. It has been fantastic to see Callerton utilise it following our collaboration on creation of The Willow Family Kitchen. Blum prides itself on being a brand that builds collaboration and trust and that’s evident on the longstanding relationship with Callerton, which has only gone from strength to strength thanks to our recent activity.”
