Caesarstone boosts opportunity with smarter pricing and ICON CSF expansion

Caesarstone has announced a strategic repositioning of key marble-inspired surface designs, alongside the continued rollout of its ICON crystalline silica-free technology across its most commercially in-demand aesthetics. The company says the move is designed to help kitchen and bathroom designers and retailers capitalise more effectively on one of the market’s most enduring surface categories, delivering premium, trend-led design at more accessible price points – without compromising on brand value, performance or support.

White marble-inspired surfaces continue to be a major driver of showroom engagement and customer aspiration. In response, Caesarstone has introduced targeted price reductions across several of its best-known statement designs, repositioning them into more accessible price groups to support faster specification and stronger commercial outcomes.

“Marble remains one of the most emotionally powerful design cues in kitchen and bathroom design,” said Jonathan Stanley, VP of marketing & customer service at Caesarstone UK & ROI. “Our focus has been on ensuring these iconic looks remain both aspirational and achievable. By repositioning some of our most recognisable designs, we’re giving designers more freedom to tell a strong, confident design story at multiple price points, without compromising on quality or visual impact.”

“These changes are about unlocking opportunity for our retail partners,” added Edward Smith, MD of Caesarstone UK & ROI. “By making our most commercially successful designs more accessible, we’re helping studios convert faster, protect margin and keep customers within the Caesarstone ecosystem rather than trading down to unbranded stone.”