Blum launches 'More Than a Drawer' campaign to support new product launch

Furnishing solutions specialist Blum has introduced a new campaign to support the launch of its complete drawer box offering. The Blum ‘More Than a Drawer’ campaign focuses on effective, creative and inspirational design, encouraging viewers to learn more about Blum’s complete range of drawer solutions. The portfolio has been recently expanded with the introduction of MERIVOBOX – a creative new option that complements TANDEMBOX and LEGRABOX, both already widely recognised within the industry.

 

The campaign will utilise industry-wide and specific target publications to reach its intended audiences, plus social media and paid digital activity to generate interaction and further engagement with Blum drawer solutions. To add further weight to the campaign, Blum has also launched its first ever Out of Home (OOH) advertising, securing 21 different spaces targeting key customer hubs around the UK – from motorway locations to retail parks. As part of its OOH efforts, the Blum ‘More Than a Drawer’ campaign will be visible through both static and animated 6 and 48 sheets from September until the end of November.

 

Krystyna Threlfall, marketing manager for Blum UK, said: “We’re excited to launch this campaign in a way that’s completely new for Blum. With our bold ‘More Than a Drawer’ message, we’re investing in Out of Home advertising to achieve high visibility and ensure a strong presence in key busy locations. 

 

"Through this campaign, we want to highlight our expertise and quality in the drawer box market, while also helping our customers clearly position our range to their own audiences. By making the offer easier to understand, we aim to support them in driving sales and engaging their customers more effectively. With a combination of industry media advertising, social media support, and paid digital activity, we’re confident we can drive strong awareness and create a lasting impact.”

 

Blum’s new MERIVOBOX is a unique, modular, single platform drawer box solution, which was introduced in July 2025. It is the brand’s first drawer box launch in the UK since 2019 and joins the existing TANDEMBOX, a tried, tested and trusted design, and LEGRABOX, the ultimate design for elegance and sophistication. Designed to combine maximum flexibility with ultimate creativity, MERIVOBOX offers a number of applications, all from one single cabinet profile. With multiple design options and a modern, slim profile, the new solution inspires an extensive range of applications around the home.

 

Threlfall continued: “The introduction of MERIVOBOX this year allows us to complete our drawer box collection, ensuring there is a solution for every need. At Blum, we pride ourselves on offering flexibility and quality, hand in hand, supported by technology that enhances everyday living and elevates user experience.”