Smiths Briten launches new website to enhance customer experience

Smiths Briten has announced the launch of its brand-new website, representing an investment in the company’s long-term growth and commitment to improving customer service across its nationwide network of retailers and merchants. The new platform brings together upgraded features designed to make doing business with Smiths Briten easier, faster and more intuitive. From streamlined navigation and improved branding through to a comprehensive downloads area, the site has been developed to support customers at every stage of their journey.

Retail partners will now benefit from a dedicated live stock portal giving instant access to stock levels, pricing and product details in real time. The site also provides direct links to all Smiths Briten brands, a section for promotional discount vouchers to support display investment, and high-quality imagery to enhance merchandising and marketing activity. The website will remain non-transactional to protect Smiths customers. 

Speaking about the launch, Darren Allison, MD at Smiths Briten, said: “This new website represents a major step forward for Smiths Briten and forms part of our wider commitment to delivering a seamless, service-led experience for our trade partners. We have invested heavily in both technology and design to ensure the platform truly reflects the needs of our customers, from improved navigation and faster access to resources, to live stock visibility that helps retailers plan and order with confidence.

“Our goal has always been to make it as easy as possible for customers to work with us, whether that means downloading specification sheets, checking availability, or exploring our full portfolio of brands. The new site not only looks and feels more modern, but it also functions in a way that saves our customers valuable time each day."