Matthew Andrews of Cor Domi on opening the brand's first display kitchen
Matthew Andrews of Cor Domi on opening the brand's first display kitchen
Luxury kitchen and joinery brand Cor Domi has chosen to open a display kitchen rather than a traditional showroom – we talk to head of design Matthew Andrew to hear all about it.
Q: This is Cor Domi's first display kitchen – why did you decide to open it now?
A: For us, the timing came down to a combination of factors. We've been operating for 5 years and have built a body of work we're genuinely proud of. But without a physical reference point, there was always a gap between what we could describe or show on paper and what a client could actually experience. We'd been thinking for a while about how to close that gap without defaulting to a traditional showroom model, which didn't feel right for how we work.

The display kitchen felt like the right answer. It gives people something real to interact with, not a mood board or a material sample in isolation, but a fully resolved kitchen they can open, touch, and spend time in. That context changes the conversation entirely and it's also an honest representation of how we approach a commission: the material decisions, the joinery detailing, the storage logic, all of it has been considered in the same way we'd approach a client's home.

Q: Why did you choose this location?
A: The location gives us proximity to the type of projects and clients we typically work with, as well as strong links to the architects and interior designers we collaborate with regularly. We're based in SW6, which is close to a significant number of our clients and ongoing projects.

The space itself is slightly removed from the high street, which was a deliberate decision. It allows us to create a more considered, appointment-led environment where conversations can happen properly, and that's important to how we work collaboratively with clients and design teams. It also means we can focus our investment on the space itself and the level of detail within it, rather than on overheads. As a business, we're conscious of making sure decisions are grounded and ultimately benefit the client.

Q: How did you decide on the design of the space and what you wanted to highlight?
A: The aim was to create something that feels closer to a residential interior than a traditional showroom. This display is a good example of that approach as it's centred around material contrast and proportion rather than variety. We have a strong, expressive stone running through the worktop and splashback – SapienStone's 4D Fior di Viola porcelain – paired with warmer timber tones in stained solid oak and softer painted finishes in Farrow & Ball's Rolling Fog. The detailing is deliberately restrained so the materials can do the work.

Q: How are you planning to engage with potential customers in your area?
A: We'll use the space more as a platform for collaboration than a venue for traditional retail events. That means small, curated gatherings with architects and interior designers, supplier-led sessions, and occasional client events. We're less focused on high-volume footfall and more on creating the right environment for conversations and relationships to develop.

Q: Is there anything you feel sets this showroom apart from others?
A: It's probably the restraint. Most showrooms try to show everything, whereas we've been quite deliberate in showing less, but at a higher level of detail. It's also not just kitchens. The overall studio space reflects our wider capability across the home, so clients can see how different elements connect rather than viewing a series of kitchens in differing styles.

Q: What sets Cor Domi apart more broadly?
A: We approach every project as a whole, even if the initial brief is just one room. That means considering how spaces relate to each other, how people actually live in them, and how everything is resolved technically as well as visually.
There's also a strong emphasis on collaboration – both internally and with architects, designers, and contractors. The end result is something that feels cohesive and considered, rather than a collection of individual pieces.

Tags: insight, features, cor domi, matthew andrews, kitchens