Grohe has released the latest figures for the launch week of its new digital experience hub Grohe X, which reveal that the platform received 68,000 visits from 140 countries, while 35,000 unique visitors explored the brand's latest innovations.
Grohe, which hosted eight events in three days aimed at customers, architects, designers and the media, says that the response to the launch has exceeded all expectations. The comprehensive brand platform offers informative and inspirational multimedia content to the brand’s professional business partners and consumers. Tailored to visitors’ different needs and interests, a customised programme of content is offered to respective target groups.
During the launch week, events ranged from a premiere keynote for media and a panel talk on consumer insights, to a deep-dive session on installer services. Meanwhile, architects, designers and business partners sought out discussions on topics such as ‘Strategies for Future Living’ and ‘Green Buildings’. Videos and live sessions have already been viewed almost 70,000 times and are now available as on-demand content on the hub. Visitors can also use the platform to schedule appointments with their sales contact and exchange information directly about upcoming innovations. The idea of driving customer engagement via the hub has so far resulted in more than 4,000 customer meetings.
“We were blown away by the positive feedback from our customers, suppliers, and various other stakeholders as well as colleagues from Lixil around the globe,“ said Jonas Brennwald, leader Lixil Emena and co-CEO for Grohe AG. “Grohe X is a true milestone in our brand history. It opens up unprecedented opportunities to experience Grohe and to discover our products and the topics that drive us. The digital journey we have embarked on with Grohe X has only just begun.”