Whirlpool UK Appliances promotes literacy skills with new sponsorship

KitchensNews Tue 13th Jul 2021 by Emma Hedges

Whirlpool UK Appliances promotes literacy skills with new sponsorship

Whirlpool UK Appliances promotes literacy skills with new sponsorship



Whirlpool UK Appliances, parent company of the Hotpoint, Indesit, Whirlpool and KitchenAid brands, has announced its sponsorship of a reading book bench in Peterborough, where the company’s UK headquarters is located. The BookBenches were designed and decorated by local Peterborough school children to bring literacy to life and inspire others to read. 

A new trail of BookBench sculptures, designed and painted by Peterborough school children and artists, have been installed across the city to bring literacy to life for local families. The trail, led by the Peterborough Reads group from the National Literacy Trust, was recently launched in museums, shopping centres, cultural hubs and libraries across the city. 

Peterborough Reads works with local partners and communities to deliver programmes and activities to ensure children and young people in Peterborough have the literacy skills they need to succeed in life. Peterborough Reads focusses on ensuring children are ready to start school, as well as improving the transition between primary and secondary school to improve pupils’ literacy. 

Ian Moverley, public affairs director for Whirlpool UK Appliances, pictured, said: “I am delighted to announce that Whirlpool UK is sponsoring the Peterborough BookBench Trail. Through our sponsorship, we hope to help bring to fruition the local Vision for Reading initiative, which aims to improve reading in a new and exciting way, while ensuring that every child in the city can read well. Having been based in Peterborough for over 70 years, Whirlpool UK is always keen to support community projects that benefit local families, many of whom have worked with us over generations.”

Tags: kitchens, news, whirlpool uk appliances, hotpoint, indesit

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