Manufacturer of building and decorative materials LG Hausys has announced that it has changed its name to LX Hausys Ltd from 1st July, 2021. The change of name was approved at the extraordinary general meeting of shareholders held at the LG Seoul Station building in Seoul, South Korea on the 25th of last month.
The company said that the name change is to reflect the process of incorporating LG Hausys, LG International, Silicon Works, and LG MMA into the LX Group, which was established by Koo Bon-joon, the younger brother of the late chairman Koo Bon-moo, in May.
The companies will now use the LX brand, however the name change will not affect customer or business operations. The company’s distinct product portfolio will remain in place, including its brand for the architectural and design sector Hi-Macs and its flooring products for residential, commercial and public spaces applications.
In conjunction with the announcement, LX Hausys unveiled a new company logo – a red square reinterpreting the parent company’s heritage, and a curved, white line signifying the Lucky Linked Wave, which symbolises the flowing link to a sustainable future.