PJH has announced the launch of its new virtual showroom, which it says brings to life its extensive Bathrooms to Love portfolio in 3D, allowing users to explore the showroom in detail, zoom in on specific products and view room displays in three-dimensional reality.
Now live, the virtual showroom is being used by PJH’s sales team to take the customer on a journey through the company’s showroom in Cannock, as well as allowing them to explore its latest bathroom ranges, including new collections recently launched.
The new digital 'shop window' investment is another tool in the company’s post-COVID e-tail suite. It was created specifically for use by PJH’s nationwide network of sales representatives to allow any of its independent stockists who were unable to visit the showroom to have access to new product launches and displays. In addition, the virtual showroom also allows products to be showcased realistically, allowing stockists to visualise room sets and displays, and provide inspiration about how they would appear in their own showrooms.
Sally Hough, multi-channel marketing manager, said: “We developed this new sector benefit in partnership with our retail customers and sales team and it forms another important part of the PJH package of services designed to help make our customers’ businesses a success. Feedback has been incredibly positive. Many have reported on its high-quality graphics and links as well as its intuitive interface that simplifies the ability to explore different collections and displays, to help select products and demonstrate the best way to showcase them in retail showrooms.
“It’s not a replacement for more traditional sales and face-to-face relationships, but rather it is an additional sales tool to work in harmony with all our interactions with the customer. As with our ecommerce Partners Portal platform, the virtual showroom is just another example of how we at PJH are continuously investing in the latest digital technology and embracing the new hybrid approach to business, that is ultimately of benefit to our customers.”
In addition, for those who already own a virtual headset, the PJH virtual showroom experience can be yet more immersive and interactive, allowing greater movement around displays and products.