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Digital marketing: How often should businesses post on socials?

Understanding how to navigate the balance between too little content, and too much is no simple task for marketers – Katrina Bell gets to the heart of...
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Tue 2nd Sep 2025

Don’t get left behind: The digital marketing changes reshaping 2025

The last 2 weeks have seen cataclysmic changes in the realms of search engines, AI and social media – Katrina Bell reveals everything you need to know...
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Wed 23rd Jul 2025

Digital marketing – Are you being a selfish social marketer?

If your online engagement never gets past a certain number, be it likes or comments, then the answer could be summed up thus: It’s not them – it’s you...
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Thu 22nd May 2025

How to hit 'play' on video socials as part of your content marketing

Are you embracing videos yet as part of your strategy? If you aren’t, you’re missing out on proven content marketing gold – Katrina Bell explains how...
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Thu 17th Apr 2025

Digital marketing – You can’t succeed without a social media calendar

The pressure to remain relevant in social accounts – as well as maintain a perfect reaction rate when circumstances require it – is intense. Katrina B...
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Tue 11th Mar 2025

Digital marketing: Is the hashtag era finally coming to an end?

According to some, the hashtag has served its purpose and is on the way out – but is this true of all social media apps? And what should you be doing...
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Mon 10th Feb 2025

Digital marketing – The demise of 'Likes' and what this means for you

As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means for your marketing efforts and...
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Wed 11th Sep 2024

Digital marketing – Bad customer feedback could be your secret weapon

If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advantage – Katrina Bell explains....
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Mon 29th Apr 2024

Shadowbanned on your social platforms? Here's what to do

If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bell explains what that means and h...
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Tue 16th Apr 2024

Digital marketing – What is Bluesky and should you sign up for it?

A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell discovers she has to do a lot of...
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Thu 22nd Jun 2023

Digital marketing: 3 ways to go viral on social media – in a good way

Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katrina Bell reveals 3 ways to go v...
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Wed 22nd Mar 2023

3 ways to master your Twitter analytics for a supercharged audience

Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to make the platform a truly worth...
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Tue 21st Feb 2023

Digital marketing – Are you tracking your social media mentions?

Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your name drops with ease – Katrin...
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Tue 31st Jan 2023

Expert view: 5 ways to become a good social media storyteller

Writing social media posts has become a complicated business – so do you have the skills to make your customers listen? Katrina Bell has 5 tips to hel...
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Thu 17th Nov 2022

Expert view: When are the best times to be posting on social media?

Knowing when your customers want to see your posts will not only inform what you communicate but produce a more enthusiastic level of engagement, says...
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Mon 6th Jun 2022

Expert view: 5 of the best social media listening tools on the market

Choosing the right platform to track what your customers are saying about you and your competitors, and putting solutions in place, is now the job of...
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Wed 20th Oct 2021

Expert view: How to win at hashtags – and avoid making a hash of them

The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can not only amp up your engagement l...
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Fri 18th Jun 2021

Less is more: Could culling your social media power up engagement?

Business owners are continually being told that having a presence on multiple social media platforms is a shoe-in for more sales – but what if the opp...
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Fri 16th Apr 2021

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Successful social media campaign by Masterclass Kitchens

British-based kitchen furniture manufacturer, Masterclass Kitchens have revealed the success of their recent social media campaign, which saw influenc...
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Tue 26th Jan 2021

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