Katrina founded boutique digital agency Aardvark Multimedia in 2003, and has been a B2B journalist for over 25 years. She was the author of the Web Dr column for Essential Kitchen & Bathroom Business magazine focussing on online marketing strategies for KBB businesses.
Expert view: Could embracing online retail be a 2020/21 silver lining?
Capturing the adaptiveness and willingness of consumers to now do more online can benefit the customer – and your busi...
Less is more: Could culling your social media power up engagement?
Business owners are continually being told that having a presence on multiple social media platforms is a shoe-in for mo...
The last word: How to harness the powerful potential of online reviews
Reviews now form an integral part of a business’s online portfolio and are an effective way of mining new data and con...