Premium surfaces specialist Caesarstone has announced significant changes to its pricing model to support its fabricator partners – effective from 1st April 2025. Class leading mineral and crystalline silica-free products will be available across 6 price groups: Essentials 0, 1 & 2, and Premium 3, 4 & 5. Alongside this, the company says it continues to drive innovation with new colour additions to its UK & ROI portfolio, ensuring that its range remains at the forefront of design trends while providing greater accessibility and value.
The new Essentials Range is designed to have broad market appeal at the most competitive pricing for any Caesarstone product. Far from being a collection of plain basics, the range includes best sellers, such as 1001 Riverlet, as well as brand-new Calacatta designs that meet the market desire for bold and vibrant veined surfaces.
Additionally, Caesarstone is extending its 30+ slab bulk buy rate, previously reserved for the commercial fabrication market, to all sectors, including retail and direct-to-consumer. This adjustment provides substantial savings against single slab rates and presents an ideal opportunity for fabricators looking to hold inventory stock of its fastest-moving designs.
Further enriching its UK and ROI portfolio, Caesarstone will be introducing two striking Calacatta-inspired designs: 5115 Calacatta Stillstorm, part of the Essentials Group 2, delivers the ever-popular white marble aesthetic in a jumbo slab at an exceptionally competitive price. 5116 Calacatta Nectar, with its bold, honey-toned veining, joins the Premium Price Group 3, offering a dramatic and luxurious new design choice. 5116 Calacatta Nectar will only be available in the UK.
Within the new price groups, Caesarstone has moved several highly sought-after designs from PG Premium 4 down to PG Premium 3, representing a 17% reduction in price compared to the last quarter. These designs include 5151 Empira White, 5101 Empira Black, 6131 Bianco Drift, 5000 London Grey, and the unique 4033 Rugged Concrete. Furthermore, to streamline and enhance its service, Caesarstone is simplifying its discount structures versus list price, offering further savings across most product lines. For clarification on how these changes affect individual businesses, dedicated account managers are available to provide guidance and support.
Edward Smith, MD at Caesarstone UK & ROI, said: “Caesarstone is committed to supplying the UK & ROI market with the best quality products at the best possible prices, striking the right balance of design, performance and service, with price points that deliver real value for money. This wholesale change to our pricing structure illustrates how important it is to us to support our trade partners. The new product launches happening around it illustrate that Caesarstone remains the forefront of premium surface design.”
