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Digital marketing – The demise of 'Likes' and what this means for you
As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means ...
Digital marketing – Bad customer feedback could be your secret weapon
If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advant...
Shadowbanned on your social platforms? Here's what to do
If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bel...
Digital marketing – What is Bluesky and should you sign up for it?
A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell di...
Digital marketing: 3 ways to go viral on social media – in a good way
Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katri...
3 ways to master your Twitter analytics for a supercharged audience
Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to...
Digital marketing – Are you tracking your social media mentions?
Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your...
Expert view: 5 ways to become a good social media storyteller
Writing social media posts has become a complicated business – so do you have the skills to make your customers listen...
Expert view: When are the best times to be posting on social media?
Knowing when your customers want to see your posts will not only inform what you communicate but produce a more enthusia...
Expert view: 5 of the best social media listening tools on the market
Choosing the right platform to track what your customers are saying about you and your competitors, and putting solution...
Expert view: How to win at hashtags – and avoid making a hash of them
The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can n...
Less is more: Could culling your social media power up engagement?
Business owners are continually being told that having a presence on multiple social media platforms is a shoe-in for mo...
Successful social media campaign by Masterclass Kitchens
British-based kitchen furniture manufacturer, Masterclass Kitchens have revealed the success of their recent social medi...
