BSH reports €15 billion turnover in 2025 in a challenging environment

BSH Home Appliances Group has revealed it generated a turnover of €15 billion in the 2025 financial year. Adjusted for exchange rate effects, this represents a decline of 1.6% compared to 2024, while in local currency terms it corresponds to growth of 2.8%. Europe's largest home appliance manufacturer recorded sales growth in North America, Europe and Emerging Markets compared to 2024.

CEO Dr Matthias Metz said: “We have weathered difficult times well. It was a year with a lot of headwinds, but it showed that our roadmap for the future is working.”

The financial year 2025 was once again marked by numerous challenges, including persistently weak real estate markets and numerous geopolitical tensions. At the same time, the company said successes in growth markets show that BSH's roadmap for the future is paying off: 'with its strong brand portfolio, clear strategic decisions, focused investments and a product portfolio tailored to market needs, the home appliance manufacturer succeeded in strengthening its position in key regions and tapping into new growth potential'.

BSH achieved a trend reversal in the cooking segment, with oven sales up 2.0% compared to the previous year and hob and extractor hood sales up 2.6%, with a clear trend towards hobs with integrated extractor fans. The dishwashing (+2.1%) and consumer products (+0.1%) product areas also recorded growth. BSH's customer service also continued to grow, with a slight increase in sales of +0.3% compared to the previous year. Turnover declined in the refrigeration (-4.0%) and laundry care (-1.0%) segments.

Looking ahead, the company said that markets will remain volatile. “A real recovery of the markets is not foreseeable. We do not expect any tailwinds in 2026 either. But we have the foundation to prove ourselves even in difficult markets,” said Metz. “Our guiding principle: demonstrate resilience and invest in the future. That is exactly what we did in 2025. That is exactly what we will continue to do consistently and vigorously in 2026. Our aim is to shape markets – with clear decisions and consistent implementation of our roadmap for the future."

Pictured is the BSH Board of Management, from left to right: Rudolf Klötscher (CSS), Lars Schubert (COO), Dr. Matthias Metz (CEO), Dr. Alexander Dony (CSM), Dr. Thorsten Lücke (CFO)