As part of its 100-year celebrations, appliance manufacturer Stoves has unveiled a Centenary Colour Boutique collection available across its Richmond Deluxe range cookers. Nine new shades that were all chosen to reflect the current consumer trend for bold colours have been added to the portfolio including Mojito Mint, Anthracite and Thunder Blue, pictured here.
Retailers stocking Stoves’ Richmond Deluxe range cookers in 90cm, 100cm or 110cm sizes will be able to offer customers the new colours from September, and the manufacturer is promising more shades in the pipeline to be added in the coming months.
The launch of the new colours follows significant investment from the brand in its category products, which now have enhanced features such as the Proflex cavity splitter and a Zeus Bluetooth Connected Timer. Selected models also feature Steam & Infuse in line with current consumer demand for steam cooking.
“We are extremely pleased with the new colour collection – are some exciting new shades and some colours that are a nod to our heritage and our earliest product innovations,” said Jane Rylands, head of marketing communications at parent company Glen Dimplex Home Appliances. “We will be supporting retail stockists with the launch of these products with point-of-sale and a comprehensive digital advertising campaign to drive customers in-store.”
For full colour options visit www.stoves.co.uk
