A £250,000 nationwide marketing campaign designed to encourage consumers back into independent kitchen retailers has been launched by the KBSA and corporate member Quooker, who is investing its skills and expertise. On top of a targeted direct mail and digital campaign running until the end of November, media sources such as The Daily Telegraph, The Sunday Times, The Guardian, and a selection of well-known magazines are already featuring advertisements aimed at bringing KBB customers back into high-street showrooms.
“The COVID crisis and resultant financial pressures have shaken independent businesses nationwide, forcing us through some of the toughest trading conditions this industry has ever had to face. Having grown up in the KBB industry and as a longstanding supporter of the independent kitchen retail sector, I passionately believe we have a responsibility to support wherever possible,” said Stephen Johnson, managing director at Quooker, pictured above.
“We are immensely grateful to Quooker for kick-starting this initiative and hope that others will join them in coming forward, to work in partnership with us, and support our campaign, during these challenging times,” KBSA national chair Richard Hibbert added. “This major package, which will benefit not only KBSA members but a global audience of independent retailers, will reach a massive audience and provide a huge boost to business.”
“This is the beginning a long-term commitment by the KBSA to fulfil our aims of protecting, supporting and promoting independent showrooms, and the environment in which they operate. Working together we know that can encourage people back to the high street and into independent showrooms across the country.”