Nolte Küchen opened the doors of its premises in Löhne for this year's Hausmesse on 18th September to reveal an extra 3,800sq m of space had been added to its annual display. Around 70 designs were being showcased across two floors, with the presentation featuring digital showroom kitchen signs with extra downloadable information designed to demonstrate the versatility of the brand's kitchen furniture.
Dark muted colours complemented by wood accents were the overriding style theme in evidence, with designs transitioning from the kitchen space through to the living area, hallways, cloakrooms and utility rooms. The Nolte Forum part of the exhibition offered trade partners tips and advice for their own showroom displays, and flagged up how dealers can best showcase the Nolte brand. For those who are unable to make the trip, the Nolte Forum can be accessed via a 360° virtual tour.
Nolte Küchen CEO Eckhard Wefing said: “We designed the exhibition with several target groups in mind: What do our trade partners need for sale? How can we best showcase the diversity of the product? How can we provide design inspiration to buyers with different budgets, living situations and standards? This resulted in themed areas – some of them specifically for trade, others also for consumers. But, above all, for our guests because and the end of the day, this is all about the experience and communication. We are full of expectations and very much looking forward to presenting our concept and receiving feedback.”
Pictured is the Manhattan door with new wood decor Oak Nero.
