Now that most doors are back open again, Blanco has announced that it is running bespoke customer training programmes in the showroom at its UK headquarters in St Albans. These programmes can also be held remotely, or at a customer’s premises depending on requirements. Blanco’s bespoke sales and business development training programmes, which the company says have always been popular with its customers, have been conducted remotely over the past 18 months.
The training sessions focus on providing a tailored approach, dependent on the level of requirement from the retailer. As new showrooms/retailers need to understand how to start with sales, the emphasis is on basics from brochure usage, FAQ’s, generic support. The second and third phases are generally split into stages of showroom/retailer development, profitability enhancement, identifying key business opportunities and specific product selection, and purchase history analysis.
Craig Condie, Blanco’s national sales manager, pictured, said: “We have started seeing customers again for training courses; and we also have clients who still love online as they can take advantage of all the great tips in one hour. No travel time needed!
”We are all acutely aware of the need to offer 'an experience' for customers when they visit our retailers. It’s the whole high-street/online challenge. My focus is on making sure that our retailers get all the tips and help they need in order to keep them busy and welcoming! We need to make the most of the increased spending on home improvement and looking at exactly what homeowners demand these days.”
For further information on BLANCO UK, please call 01923 635 200 or visit www.blanco.co.uk.