German bathroom manufacturer Kaldewei has ordered its first delivery of bluemint Steel – the balance-oriented CO2-reduced steel from Thyssenkrupp Steel with an emissions reduction of 70%. The company believes that using steel with a low CO2 intensity, with a long service life of 30 or more years, along with the complete recyclability of the steel-enamel material, will play an important part in helping it to achieve its sustainable, climate-neutral goals, and add to its appeal as the brand of choice for eco-conscious consumers.
Franz Kaldewei, pictured here, said: “bluemint Steel gives us and our partners the certainty that today we are already able to use the highest quality steel with a low CO2 intensity. With bathroom solutions made of steel enamel, Kaldewei has always been a pioneer in the industry when it comes to sustainability. And now we are the first manufacturer in the world to process the certified bluemint Steel from Thyssenkrupp.”
Bernhard Osburg, CEO of Thyssenkrupp Steel, said: “The CO2 intensity of one ton of bluemint Steel is reduced by 1.5 tons – from 2.1 to 0.6 tons. We do not offset, but rather we reduce the emissions from our production process very specifically. Our customers can take these CO2 reductions into account in their own Scope 3 emissions.”