InSinkErator has introduced a new consumer-focussed brochure featuring information on its partnership with interior designer Kelly Hoppen CBE, who has endorsed the entire portfolio of products. The new full-colour Showroom Collection brochure brings to life the brand's specialist kitchen taps and sustainable food waste disposers and features imagery of Kelly Hoppen using InSinkErator products in her own country-style home.
Designed to inspire consumers, it includes a variety of images that genuine customers, influencers and celebrities have taken of their own kitchen renovations. To provide consumers with inspiration, and to increase awareness of specialist kitchen taps and food waste disposers, social media users are encouraged to share images of their kitchen projects, which could then feature on the InSinkErator website or in future marketing materials.
The Showroom Collection is available through exclusive distribution partners who are fully supported with a raft of complementary POS, including a strut card to highlight the Kelly Hoppen endorsement. In addition, via a dedicated webpage, trade partners will have access to a library of downloadable website assets, social media content and videos to use across their own marketing channels. Retailers can reorder physical copies of the Showroom Collection brochure also.
Anne Kaarlela, marketing communications and customer service manager, Europe and Russia, InSinkErator, said: “Our new brochure is packed with information of how InSinkErator products are designed to deliver tremendous convenience for modern-day living as well as illustrating how they complement any kitchen style. Across both product categories there are many models to choose from, with on-trend metallic finishes and handy features to deliver superb benefits for your customers. We’re delighted to share our new marketing materials with our trade partners, including the photography taken at Kelly Hoppen’s own home and the inspirational content from consumers of their stunning transformations.”
For more information and to order your stock of the new Showroom Collection brochure, contact your account manager or visit the dedicated landing page: insinkerator.com/kelly-hoppen.