Following what it describes as 'a phenomenal response' to the company’s latest innovations that were revealed during the Küchenmeile on 18th to 24th September, Rotpunkt has followed up with a specially curated virtual in-house exhibition – Hausmesse 21.
Ensuring all UK customers can explore its latest product offerings in person or remotely, Rotpunkt's virtual Hausmesse enables customers to view 2022 Brand & Product Presentation(s) in 3D, experience a 360° Virtual Tour in the form of a live interactive walk-through of the flagship Rotpunkt Showroom in Germany, and also access downloads of the 2022 product innovations.
Matt Phillips, head of UK operations at Rotpunkt, said: “In line with our 2022 brand promise to ‘stay connected’, we want to make sure our customers have the option to explore all of the new products around their business schedule, not ours. With supply chains facing unprecedented disruption globally, we are determined to safeguard our retailers and ensure plenty of resources for them to stay resilient, accessible and competitive in the marketplace. Our virtual tour is designed to be super-easy to navigate and our UK team are available to help customers choose the best individual packages for their retail profiles and customer demographics. A key marker of our sales and support strategy is to offer dealers the ability to present our full range of new products at the point of sale, which is why we are also upgrading our Inspiration Point concept next year, with a range of added-value digital solutions.
“We predict in 2022 even more capacity for new kitchens and home improvements, with a focus on custom utility and storage zones, architectural kitchen living spaces and combinations of wood and block colour. With this in mind, we look forward to introducing our new product innovations at KBB Birmingham 2022 next March, to continue connecting with our growing retail community face-to-face.”