Euronics brand to take centre stage at rugby test match

IndustryNews Thu 22nd Oct 2020 by Emma Hedges

Euronics brand to take centre stage at rugby test match

Euronics brand to take centre stage at rugby test match



Euronics has revealed that its brand will be on show in front of a huge national television audience during the Quilter Cup game, which is taking place between the Barbarians and England at Twickenham this Sunday, as it continues to partner with the Barbarians. The Euronics logo will be shown on the Barbarians' rugby shirts.

"This game is of huge interest for rugby followers and sports fans who have been starved of top-class international rugby for so many months," said Stuart Cook, CEO of CIH, which is part of Euronics. "It's fantastic that the Euronics brand will be part of this continuing return of elite sport in the UK and on show at such a prominent occasion for a huge TV audience. We have a great association with the Barbarians and we're very much looking forward to this important game. It will remind viewers that the majority of our members are open for business and able to meet customer demand for electrical appliances that can be purchased and delivered, installed and supported by their local retailer."

Ahead of the game, Stuart Cook and CIH chairman Steve Scoggings chatted with Chris Robshaw and Richard Wrigglesworth of Saracens, both part of the Barbarians team on Sunday. CIH members will have exclusive access to a recording of this interview after the game.

Pictured is Tendai Mtawarira, nicknamed 'Beast', wearing one of the shirts.

Tags: news, industry, euronics, cih

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