UWLA to launch media packs at KBB Birmingham 2022

BathroomsNews Thu 20th Jan 2022 by KBBFocus

UWLA to launch media packs at KBB Birmingham 2022

UWLA to launch media packs at KBB Birmingham 2022

The Unified Water Label Association (UWLA) has announced that it will present a range of media packs to retailers, installers and merchants at KBB Birmingham 2022 this March.

The UWLA media packs have been created for members across Europe and will feature a range of tools (including flyers, posters and social media content) that will help consumers understand the important link between water usage, energy and their individual carbon footprint. 

Yvonne Orgill, UWLA MD, commented: "The Unified Water Label is an established and recognised smart tool that can provide consumers with the information they need to facilitate change, making it more important than ever to make the Label visible and illustrate the benefits. We have the support of manufacturers who have driven forward innovation to deliver bathroom products that use less water and energy. We now want to keep our focus on communication, encouraging those in the supply chain that sell and install, to ensure more of these products are used in the home".

Noting that 2022 would be a "crucial" year for UWLA, Orgill continued: "We need the support of the industry to promote our voluntary label which is tried and tested in the marketplace. If the Government does not accept the Unified Water Label as its solution and develops its own mandatory label, this is likely to come with restrictions. Enforced restrictions will stifle innovation and force manufacturers to limit their product range.

"I am confident that collectively we can all work together to make this happen, and welcome interested parties to our stand at KBB to find out how they can play their part."

UWLA can be found at stand B46 at KBB Birmingham 2022, which is taking place 6th-9th March at NEC Birmingham. Those interested in finding out how they can become involved by supporting the Unified Water Label can find out more here.

Tags: bathrooms, news, uwla, yvonne orgill, water efficiency

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